Your B2B Pipeline Fix: How to Prevent a Pipeline Performance Slump in 2025 Without Increasing Spend
December 17, 2024
10.30 AM UK / 11.30 AM CET
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About this Event
Blink, and you’ll miss it… and just like that, 2024 is over.In a year where traditional outbound died, with email reply rates plummeting, BDR performance dropping by up to 70%, and the question on everyone’s lips in GTM was:“How can we generate more pipeline?!”Add to that increasing advertising fees and new players funded by the 2021 bull run entering the market, and it’s clear that 2025 is the time to work smarter to secure the pipeline required for firms to hit their revenue goals.Join OrbitalX Co-founders James Ford and Stuart Dale as they reflect on what we learned from working with 100+ founders 50+ across North America, Europe and APAC in 2024.They’ll share:- The number 1 tactic which worked for every business to drive demand
- The new way to win with cold outbound
- How discovery call fatigue set in and how to overcome it
- How to leverage a watchable waterfall
- How to measure go-to-market efficiency2025 won’t be like 2024 if we act on what we’ve learnt and execute.Let’s learn from 2024 and make our revenue thrive in 2025
Agenda
Why generating a sales pipeline in 2024 was such a challenge
The tactics which emerged to overcome the issues
Our predictions for what will work best in 2025
Meet the Presenters
Stuart Dale
OrbitalX Co-Founder
Stuart Dale is a Go-to-Market (GTM) leader with over a decade of experience in building, scaling, and transforming SaaS teams in New York and London. As the founder of OrbitalX, Stuart has a proven track record of turning nascent teams into high-performing, revenue-generating functions within multi-million dollar businesses. His notable achievements include scaling a startup in London from $0 to $500,000 in ARR within six months as the first non-founder hire, growing revenue from $1M to $5M in 2.5 years in New York City, and increasing revenue from $10M to $13.5M in two years back in London. He has also significantly improved renewal rates, achieving over 100% net dollar retention, and has developed GTM strategies that drove a 60% increase in opportunity generation across North America, EMEA, and APAC.Stuart is currently a Partner at Blissgrowth's startup studio, helping businesses scale and grow, and continues to lead OrbitalX, where he focuses on accelerating revenue through effective demand generation.
James Ford
OrbitalX Co-Founder
James Ford is a go-to-market expert, specialising in the storytelling and tactics required for businesses to break through the noise and win.Over the past 15-years, James has led sales, marketing and product teams, giving him a unique perspective on how businesses can integrate each component to grow rapidly and sustainably.Notable successes for James include taking cloud services businesses from $0 to $3m ARR, bootstrapping a DTC brand from $0-$1m, launching hundreds of successful GTM motions for complex value proposition businesses, and setting up the National Equipment Appeal Database, the during COVID-19 pandemic, which relocated millions of items of PPE from industry to frontline health workers.